Top 3 Best-Selling Bread Products, No Preservatives But Lasts 21 Days! The Secret to Oriental Selection's Success?

China's bakery food retail market in 2023reached 560 billion RMB(≈Rp1,276 trillion), growing by 9.2%. This explosive growth is projected to reachRp859.56 billion in 2029.

A Battlefield Full of Opportunities

Market expansion is accompanied by fierce competition: Old companies struggle to transform, new entrants are aggressive.
The main challenge: Building differentiation in a saturated market (“red ocean”).

The Turnaround Moment

Food additives"Sodium Dehydroacetate"which dominated the bakery industry for 26 yearsofficially banned.

While competitors are busy looking for substitutes for chemical additives, Oriental Selection is launching bakery products:
✓Clean on the ingredients list
✓0 chemical additives
✓Shelf life 21 days

Their white bread went straight inTop 3 best-selling bakery products, winning the hearts of consumers.

The "Clean Label" Revolution

This phenomenon is driven by consumer rejection of food additives and the craze for natural products:

• Europe: >36% of consumers prioritize natural ingredients
• China:86% of consumerswant a simpler ingredients list

In the wave of increasing consumption quality,"Clean Label"become a new trend in the food industry.
Tip: "Clean Label" represents the demand for natural, healthy, and transparent products - pushing the industry to reduce artificial additives, preservatives, and complex chemicals.

Regulatory Support

March 16, National Health Commission & Market Supervisory Administration Release:
"National Standard for Food Packaging Labels"
Mandatory food labelingclear, legible, and easy for consumers to understand- in line with the clean label trend.

Solution:High Barrier Material "Physical Fresh Lock"

How can Oriental Selection bread last 21 days without chemical preservatives?

The secret: Usingsuper high barrier material
→ Supamid® EHA® by Changsu
This innovative, nationally patented material excels in:

✓Extra High Oxygen Barrier
Extend shelf life, prevent microbes & oxidation
✓Superior Aroma Retention
Lock in the aroma of bread, banish foreign odors
✓Optimal Transparency
Display products clearly, without yellowing, precision printing
✓Environmentally friendly
Material saving, low process waste

Innovation Lessons

While competitors are busy changing additives or adding ingredients, Oriental Selection is evolving in another dimension:
High barrier packaging revolution- an often overlooked factor - becomes a key differentiator.

Proving the eternal truth:
Every phenomenal product is born from relentless innovation and refinement of details to the highest level.